Today February 14th,
2015 I had the pleasure of “Face Time” interviewing Edward Timmons, a producer,
audio engineer, song-writer, artist and founder of a recording studio and
independent record label, So Amazin’ Ent. Edward Timmons, known better as Shy
Boogs is from Clifton, NJ and just like most people in the entertainment industry;
he started from the bottom and worked his way to where he is now. Shy has been
working with music all his life but at the age of 19 doors started opening up
for him once he did his first major recording session with Ol’ Dirty Bastard
(ODB). This led him to later work with other artist such as Chris Brown, DMX,
and even receive a gold plaque for his work on Bow Wow and Omarian’s album
“Face Off”. Now Shy does much work for ESPN and is also signed as a songwriter
to Sony/ATV publishing company.
Shy says in the music industry, you
are always negotiating, whether you are selling your music to an artist,
publishing company or an entertainment company such as ESPN. There will always
be contracts put in place to make sure everyone receives what he or she agreed
on. Now older, Shy understands the importance of negotiation and contracts.
When shy was much younger in is early 20’s, he did some production work for a label
he had good connections with at the time. At the time, Shy did not know much
about the legal side of the music industry so he never had contracts put in to
place for his work, the outcome of the negotiation was all verbal agreement.
Years later in 2008 his production was in the movie called “Slum Dog
Millionaire” which went on to win a Grammy and an Oscar for best sound track,
which Shy never received credit for his stolen work since a contract was never
put into place. This was an example of the opposing team using dirty tricks
against someone with a disadvantage.
When Shy was looking for a
publishing deal, Sony/ATV and Universal were both interested but Sony/ATV was
more appealing to Shy so he went to them first. At first Sony/ATV did not want
to give Shy the amount of money he requested so he gave them his BATNA which
was signing a deal with Universal. At that point, Sony/ATV were more willing to
negotiate a better rate for Shy’s services. In conclusion Sony/ATV and Shy both
came to a mutual benefit, a better rate for Shy in return for any production
Sony/ATV needed.
